From the beginning, video was a part of how we communicated at Tellagence. I started doing it in the early days so my parents could see what we were up to. Over time I found that all sorts of people were watching them to find out more about Tellagence. In the past these were mainly updates on Tellagence but I'm going to expand these to communicate how we think about the market, our clients' problems and where social is going. These are the things we are passionate about so we want to build relationships with people who love the same things.
Read MoreDanny Brown and Sam Fiorella Released their book in May of this year. The Tellagence team shares a lot of beliefs about social marketing with these guys. Especially when it comes to Influence Marketing. Of course we were excited to have a little home in the book. We will also be sharing our review of the book in the future.
Read MoreWe are excited to offer you a more hands-on experience with Tellagence Discover. Tellagence Discover is a powerful market research tool that can determine consumer preference without traditional segmentation using unbiased market feedback to drive strategy, product development and marketing
Read MoreToday, Susan Etlinger from Altimeter Group released a report on Social Data Intelligence that recognizes the need for social analytics integration throughout the enterprise and then recommends an approach for brands to attain this goal.
Read More2013 is off to a great start! Matt Hixson jumped on video while on spring break in the beautiful Leavenworth, WA to share an update. (He is bragging with the background in this video.) Matt shares Tellagence’s focus around community in 2013, how the industry is moving away from the initial promise and moving towards using social for mass marketing.
Read MoreHessie Jones is working with a startup company, Chocolocate, focused on bringing awareness to organic and fair trade chocolate. In the off-chance you are unfamiliar with fair trade efforts, much of the world’s chocolate production begins with farming and harvesting cocoa. 90% of the world’s supply is grown and harvested on family-owned farms. However, given the trading conditions, cocoa farmers aren’t paid enough to cover the cost of production, and therefore cannot sustain a living.
Read MoreOver the past 18 months Nitin, John and I have come together around a similar interest. We are all facinated with how social media is impacting us all, especially businesses. We all approach this from different perspectives, and we all have our own takes on the impact but our collective views have made for some very interesting conversations. We have taken note of the various conversations around things like influence, community and social analytics. These are all things we want to explore and become part of the conversation.
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