Tellagence, Inc.
2828 SW Corbett Ave., Suite 104
Portland, Oregon 97201

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Using Social Market Research To Inform All Parts of Your Marketing

Apple iPad Air

January 15th, 2014

Last weekend Apple unveiled a new ad (the video above) during the NFL playoffs.  The ad has nothing to do with how fast the iPad Air was or the screen resolution.  It connected with the emotions and passions of their customers.  Apple does an amazing job with this, which is one of the reasons they are  so successful.  Brands can be tempted to market to their customers based on features or price, but when you deeply understand the emotional connection and passion of your customers you can earn more of their attention and shape their brand perception.

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Hashtags – Build them and they will come?

Bud Light Commercial

November 19th, 2013

If the stars align, Sunday is one of those days that I can hang out in my office at home to get some work done and watch some football while the kids take a nap.  If you watch any amount of TV there is no doubt that you have noticed every show now has at least one hashtag, if not multiple hashtags, associated with it.  Twitter has become the platform driving second screen engagement.

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Social Media: Does one glove fit all?

Thumbs Up

November 12th, 2013

The purpose of asking this question is to implore marketers to stop for a minute and think about some very preliminary questions. Why are organizations they represent on social media? And an equally important question is why the audience, they would like to target, are present on social media?  

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Context is the Foundation of Relationships and Relationships are the Key to Influence


November 8th, 2013

The act of following someone is not a relationship.  It is a static connection that allows the person who connected to you to get your content in their stream.  Relationships form because people interact with one another within a given context, or topic of interest.  I hear you say something and I consume it or that we have a conversation.  These are the building blocks to a relationship.

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When You Assume Who Your Audience is on Twitter You Make an Ass Out of U (Not Me)

Screen Shot 2013-08-28 at 10.57.05 AM

August 28th, 2013

One of the first steps in using Twitter for your business is finding the audience you want to engage. This is the group of people you believe are the target for your messages and calls to action. This is important because before you can start any sort of influencer marketing program, community building/management effort or even social advertising you have to narrow your pool of targets from the 500 million accounts on Twitter to the ones that matter.

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Tellagence Discover: Sneak Peek at How Twitter Users Converse About Smartphone, Apple and Google


July 19th, 2013

Currently, brands are monitoring their online presence with queries built around their brand name, brand campaign or a combination of words built around a brand related topic.  By so closely focusing the research, brands are unable to see the larger picture of their positioning within a conversation and audience as well as their competitor. 

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How to Quickly Understand the Conversational Language of Your Audience On Twitter


July 10th, 2013

The team here at Tellagence has been hard at work on our new product Tellagence Discover.  What we found in working with our clients over the past year is that we need a better way to understand and dissect conversations on Twitter.  Marketers have tried to apply traditional market segmentation techniques to Twitter using things like demographics.

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