Music fan engagement...in low places
Music fan engagement...in low places

Monday morning brought me to the downtown Portland Apple store (a great urban design itself) to get a couple of things repaired on my trusty MacBook Air.  As I was sitting down with the Apple technician, he asked me if I liked Country music and pointed over to a guy across the store.  The gentleman was none other then country music legend, Garth Brooks who is in Portland for five shows as part of his world tour.  He and several members of his band & crew were (presumably) stocking up on various Apple products (hello no sales tax in Oregon).

Read More
Influence & BehaviorJeff Katz
How Twitter Engagement Matters for Celebrities on Dancing with the Stars
How Twitter Engagement Matters for Celebrities on Dancing with the Stars

One of the shows that is a big hit in my house and across the US is Dancing with the Stars.  Last season Tellagence took a particular interest in celebrities who were dancing in the show and the impact their social communities (NOT followers) had on their time on the show.  If a celebrity just can't dance there isn't a ton you can do but there are always those celebrities that last WAY longer than they should because of their fan bases.

Read More
Influence & BehaviorMatt Hixson
Everybody's Talkin': What Music Influencer Communities Really Look Like
Everybody's Talkin': What Music Influencer Communities Really Look Like

By now it’s old news that Beyoncé released a surprise album via social media in December 2013—that album sold 1 million digital copies in six days from the strength of her followers alone. While it may be obvious that every musician needs a social media presence to promote album releases and tours, most of us aren’t (yet) Beyoncé. So what’s the best approach for the rest of us?

Read More
Influence & BehaviorXan Pedisich
Time to Move Beyond Potential Impressions
Time to Move Beyond Potential Impressions

I recently had a friend who asked me to speak at a class she is teaching on social analytics.  She is super bright and has been in the field for a long time so I was contemplating on my drive into work what I might say to this class.  Many of the things we talk about here at Tellagence are not the standard counting and sorting version of analytics.  As I was thinking about what I hear out in the market and from our clients, I started thinking about what they focus on.

Read More
Influence & Behavior, measureMatt Hixson
How Do You Get Consumers' Attention?
How Do You Get Consumers' Attention?

This was the scene at my kids' swim class the other night.  Swim class lasts 30 minutes and yet in this photo ever parent is doing the same thing, staring at the phones.  So if a your adorable kid who is learning to swim and is yearning for your attention for a mere 30 minutes can't get it, how can you as a brand?

Read More
Influence & BehaviorMatt Hixson
Reconnecting
Reconnecting

From the beginning, video was a part of how we communicated at Tellagence.  I started doing it in the early days so my parents could see what we were up to.  Over time I found that all sorts of people were watching them to find out more about Tellagence.  In the past these were mainly updates on Tellagence but I'm going to expand these to communicate how we think about the market, our clients' problems and where social is going.  These are the things we are passionate about so we want to build relationships with people who love the same things.

Read More
TellagenceMatt Hixson
Using Mass Personalization Not Mass Marketing to Stand Out
Using Mass Personalization Not Mass Marketing to Stand Out

Earlier this month I spent time in Boulder, Colorado for the 3rd Annual Big Boulder Conference.  It is a two-day event that is filled with some of the top minds looking at how to leverage social data for numerous problems from commercial to academic.  But to my surprise the hit of the conference wasn't the content it was something else. The company formerly known as GNIP, now Twitter, puts on the event.  They have always done a great job at all parts of the event.  A big shout out to Bre Zigich and team for all of the work that goes into making this great.

Read More
Social MarketingMatt Hixson
Social Media: Does one glove fit all?
Social Media: Does one glove fit all?

The purpose of asking this question is to implore marketers to stop for a minute and think about some very preliminary questions. Why are organizations they represent on social media? And an equally important question is why the audience, they would like to target, are present on social media?  

Read More
Social MarketingNitin Mayande
Discover the Next Advance in Social Analytics
Discover the Next Advance in Social Analytics

Tellagence has taken the next step with its recent release of a product designed to help marketers understand the context of language that audiences use. Tellagence Discover is a powerful social research and analytics tool that enables marketers to segment an entire market in Twitter using a single word. 

Read More
PressSarah Buchanan
When You Assume Who Your Audience is on Twitter You Make an Ass Out of U (Not Me)
When You Assume Who Your Audience is on Twitter You Make an Ass Out of U (Not Me)

One of the first steps in using Twitter for your business is finding the audience you want to engage. This is the group of people you believe are the target for your messages and calls to action. This is important because before you can start any sort of influencer marketing program, community building/management effort or even social advertising you have to narrow your pool of targets from the 500 million accounts on Twitter to the ones that matter. 

Read More
Influence & Behavior, Social MarketingMatt Hixson