Understanding the conversational language of your audience is critical in creating content that is relevant to your audience. This is why we built Tellagence Discover. As more people have used Tellagence Discover the more ways they have found it to inform other parts of their overall social strategy. Paul Shapiro at Catalyst recently shared a presentation over on Slideshare that shows the power of creating content based on conversational language of your audience can have on SEO due to Google Hummingbird. Thanks for sharing Paul.