It is that time of year again. SxSW Interactive is one of my favorite weeks of the year. This will be my fifth year at SxSW and I think I may have finally figured out how to manage the chaos and pace myself. But you never know since every year brings something different.
We always approach this event with the mindset that we will go where the week takes us. We always prefer spending time building relationships over sessions or parties. This year I will be headed down with Nitin and Sarah from Tellagence. We know a ton of people are also headed down. If you are going to be there and would like to connect with anyone on our team please feel free to reach out to us on Twitter. (@matthixson, @nima8770, @sarah_michelle).
I also get the opportunity to be on a panel Sunday - The Secret Dangers of Online Influencer Marketing with Debra Kaye, Ekaterina Walter and Jure Klepic. We will be over at the Four Seasons at 12:30. From the conversations I have already had with Jure and Ekaterina I'm sure it will be a lively conversation. There will be lots of points to discuss but I really looking forward to talking about how influencer marketing is about much more than a list of people. It is about the unique relationships that people form around any given subject. It is those complex set of relationships that drive people to consume information and make decisions.
It should be a ton of fun. If you are there we would love to connect with you. If not we are always online to chat.