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Social media is a powerful thing.  It is changing the way people interact.  Its shifting the way the internet works.  It is changing the way that business approach all parts of the business.  You may be someone that believes one or all of those things.  You may be someone that believes that with all parts of your being or you might think that it is all hype.

Over the past 18 months Nitin, John and I have come together around a similar interest.  We are all fascinated with how social media is impacting us all, especially businesses.  We all approach this from different perspectives, and we all have our own takes on the impact but our collective views have made for some very interesting conversations.  We have taken note of the various conversations around things like influence, community and social analytics.  These are all things we want to explore and become part of the conversation.

By adding The Study of Social to your reading list, you will get a few different perspectives.

Nitin is finishing up his PhD based on discovering phenomena in social networks.  He bring science to this discussion and he knows his stuff. Personally, I have learned a tremendous amount over the past year from Nitin.

John comes at this from a business standpoint.  His background is in sales and marketing and he has really kept the conversations grounded in delivering business results.

As for me, I've had the chance to build communities and figure out ways to establish multiple businesses and the people who represent them into established communities.  Using social media has become a way for me to achieve my business objectives.

We are all interested in understanding how networks work, how businesses play and interact in those networks and how you analyze the performance of those networks.  We hope that you will join us in this conversation.  It is going to be interesting and it is going to get deep right off the bat.

Please let us know how we can help you in your journey.  We would love to know what is driving your interests and business needs.