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Tellagence

Reconnecting

Reconnecting

From the beginning, video was a part of how we communicated at Tellagence.  I started doing it in the early days so my parents could see what we were up to.  Over time I found that all sorts of people were watching them to find out more about Tellagence.  In the past these were mainly updates on Tellagence but I'm going to expand these to communicate how we think about the market, our clients' problems and where social is going.  These are the things we are passionate about so we want to build relationships with people who love the same things.

We Looking for a Great Engineer - Come Join Us!

We Looking for a Great Engineer - Come Join Us!

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Tellagence is growing and we are looking for a fantastic engineer to join our team.  Tellagence delivers some of the most advanced social media analytics for the largest brands in the world.  As consumers continue to increasingly use social networks, brands must get smarter about how they leverage them.  We are adding a software engineer who can focus on how we analyze, visualize and deliver this intelligence to our customers..  If you want to work with a fast paced, agile and motivated team, please contact us. Skill Set Needed:

  • Strong .Net developer, with extensive experience in C#
  • Firm grasp of OOP and N-Tier development
  • Experience developing highly scalable solutions in a cloud-based environment
  • Understanding load optimization and scalability techniques
  • Experience developing Windows applications and services
  • Experience developing with Asp.Net and MVC architectures
  • Experience building web services and APIs

Required:

  • B.S. in Computer Science, related field, or equivalent experience
  • 5 years of experience as a professional .Net developer
  • Ability to work on a small, but quickly growing team in a fast paced agile software development environment

Bonuses:

  • Self-starter
  • Experience writing Powershell scripts and managing build processes
  • Experience with Windows Azure development and administration
  • Ability to work with minimal direction
  • Must be cool and fun to work with
  • Experience in a SAAS environment
  • Experience in a startup environment
  • Experience with Windows Azure
  • Ability to handle operations tasks as-needed
  • Desire to be a part of something awesome, and accept the challenges and responsibilities that come along with great opportunity
  • Willingness and ability to learn and adapt quickly, without whining

Have a github account?  Cool.  Let’s see it.  Have recommendations on LinkedIn?  Link it.

Influence Marketing by Danny Brown and Sam Fiorella

Influence Marketing by Danny Brown and Sam Fiorella

Danny Brown and Sam Fiorella Released their book in May of this year.  The Tellagence team shares a lot of beliefs about social marketing with these guys.  Especially when it comes to Influence Marketing. Of course we were excited to have a little home in the book.  We will also be sharing our review of the book in the future.

Get Your Hands on Tellagence Discover!

Get Your Hands on Tellagence Discover!

We are excited to offer you a more hands-on experience with Tellagence Discover. Tellagence Discover is a powerful market research tool that can determine consumer preference without traditional segmentation using unbiased market feedback to drive strategy, product development and marketing

Tellagence Update - So Far in 2013

Tellagence Update - So Far in 2013

2013 is off to a great start!  Matt Hixson jumped on video while on spring break in the beautiful Leavenworth, WA to share an update.  (He is bragging with the background in this video.)  Matt shares Tellagence’s focus around community in 2013, how the industry is moving away from the initial promise and moving towards using social for mass marketing. 

Product Experience - Chocolocate - An Interview With Hessie Jones

Product Experience - Chocolocate - An Interview With Hessie Jones

Hessie Jones is working with a startup company, Chocolocate, focused on bringing awareness to organic and fair trade chocolate.  In the off-chance you are unfamiliar with fair trade efforts, much of the world’s chocolate production begins with farming and harvesting cocoa. 90% of the world’s supply is grown and harvested on family-owned farms. However, given the trading conditions, cocoa farmers aren’t paid enough to cover the cost of production, and therefore cannot sustain a living. 

Tellagence Update - Crazy First 60 Days After Launch

Tellagence Update - Crazy First 60 Days After Launch

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Shortly after we started Tellagence I started doing video updates to let my family, friends and business partners know what was going on with the business.  As we have grown and continue to get busy I have not done those as much as I would like.  Last week I took a few minutes to record an updated.  We were in between meetings down in Palo Alto so we stopped by the Stanford campus to enjoy the campus and a bit of sun.

I'm getting better about making my video updates more concise but for those of you that enjoy reading more here is what we have been up to over the past 60 days.  If you have been following along with the blog you know that at the first of October we had the chance to launch Tellagence to the world at DEMO.  The press we received from that event (Wall Street Journal, Venture Beat, TechCrunch, Bloomberg Businessweek) drove a ton of interest in Tellagence.  We have been doing 2-5 demos a day for most of October and November.

These have been a great validator of the interest in the product and the importance of the problem we are solving.  I would expect lots of tire kickers but we have had lots of great conversations with some of the top brands and agencies in the world.

We are also out raising another round of capital to fund our growth.  With the demand we have after launch and a market that exploding we are putting the resources in place to create a company that can have a major impact on how people leverage social networks for their business objectives.

Things are moving quickly and we are having a great time.  We are spending the last couple weeks of the year gearing up for an exciting 2013.  We are hiring and we are bringing on new customers.  If you have interest in either reach out to us.  We would love to chat.

Nitin Mayande's Experience at Defrag Con 2012

Nitin Mayande's Experience at Defrag Con 2012

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Earlier this month, our team attended Defrag 2012 Conference organized by Eric Norlin in Broomfield, Colorado. This was my second time at Defrag. This is fast becoming one of the very few conferences that I would like to attend every year, purely for the quality of people in attendance.  I am pleasantly surprised by the brain power this conference attracts. I had a few enlightening and interesting conversations with folks I would not have met otherwise. I was one of the breakout session speakers. I pondered over the concept of time. The basic premise was that time has multiple constructs:

  • A fundamental structure of universe, dimension in which sequence of events happen. (Newton)
  • A mental / intellectual construct which enables humans to sequence events and compare them. (Leibniz, Kant)
  • Time is neither a dimension nor a mental construct. We do not exist inside time, we are time. Relationship with the past is a present awareness of having been there or done that. Relationship to future is the anticipation of a possibility. Therefore, past and future exist in present. (Heidegger)

All the three above mentioned constructs are true. We as human beings somehow intuitively understand these concepts, wade through them and magically make sense out of them. These constructs have an impact on multiple aspects of our lives. We can even see their influence on religion (Nakamura, 1966; Needham, 1966) and culture (Hall, 1983).

One of the reasons we are able to make sense out of these constructs is because we understand how time relates to other 3 dimensions (X, Y and Z) and its implications in the physical world. But when we move onto virtual domain do the other 3 dimensions exist? If no, then how do we make sense of time on virtual social networks? There is a need for much more concentrated and broader effort to understand what time means in virtual domain. By implication, this also means that we need to reevaluate how we decipher social network analysis and sentiment analysis in the virtual domain.

Some of the other talks I enjoyed were by Jeff Ma and Rachel Happe. They spoke about “Goals, Metrics and Motivation 2.0: How Stats Can Make Us Better” and “The Social World: Working with Complex Adaptive Systems” respectively.  This got me thinking about disruptive innovation (which social is). Businesses adopting social today want to be very disruptive in the market place but do they understand the disruption it can cause to their own business model? More about this on my next blog post.

DEMO Fall 2012 and The Tellagence Journey to Launch

DEMO Fall 2012 and The Tellagence Journey to Launch

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It feels a little delayed to share this post now, three weeks after the DEMO Fall 2012 event.  The event offered so much to Tellagence that we are only now able to get around to it.  These are good problems. At the beginning of 2012 Nitin and I set a major milestone – launch Tellagence at DEMO Fall 2012 on October 2nd.  After talking with our launch team we decided this event was the best time and place for us to introduce Tellagence to the world.  Three weeks ago we did just that.  We not only attended DEMO Fall 2012, we had the chance to lead off the social category with our demo presentation.

Ask my colleagues; I am a wreck before a presentation.   Anxiety is off the charts.  After two weeks of this scrutiny, those 6 minutes go by quickly.  The time disappears.   I walked off stage not fully remembering what I said but I knew we hit the points we wanted.   The feedback we received from the sage panel was great.

The panel included Mike Cassidy (Director of Search Project Management, Google), Josh Elman (Principle at Greylock Partners), Tracey Isacke  (Director Business Development and Investments at Telefonical Digital),  Jason Mendelson (Managing Director at Foundry Group)

Our entire team worked like crazy to get to hit this milestone.  They spent many long nights and weekends over 6 months and they delivered something great.  We knew we had to pick the right team to launch Tellagence and the first product the way we had envisioned.   We were successful.

DEMO was a wonderful experience.  The show was extremely organized and the behind the scenes team was awesome.  I have to admit that there is nothing more nerve racking than working on a company for two years and getting six minutes to present it to a room full of press, VCs and potential clients.  To add to the pressure I knew that my family and tons of other people were watching the live stream.  I would do it again in a heartbeat.  It was worth the work and pressure.

Nathan Gold (The DEMO Coach) told me that the most important thing about your pitch is the video because it lasts for a long time after the event.   You can check out our video in this post.  I feel like we did our journey at Tellagence proud and we can now start bringing it to more of the world.

Tellagence in VentureBeat

Tellagence in VentureBeat

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Following our DEMO Fall 2012 presentation this morning, VentureBeat posted an article about Tellagence: Forget influencers: Tellagence can find people who really care about your tweets Reporter Jennifer Van Grove offered, “The startup argues that current methods for identifying influencers and understanding online behavior are backward, making false assumptions on past actions as opposed to future change.” She goes on to say, “Tellagence’s technology strives to predict the behavior of relationships on Twitter so that companies can communicate the right message to the right people…”

VentureBeat went on to cover the sage panel. In the discussion recapping the companies that had previously presented, Jason Mendelson, managing director of the Foundry Group shared his thoughts that Tellagence could be a “Klout killer” due to how transparent our technology is.

We’re always grateful when the press finds us worthy of a mention and helps share the news about what we’re building, so thanks to VentureBeat, The Wall Street Journal, and everyone else who’s come by to speak with us here at DEMO!

Matt Hixson and Nitin Mayande Present at DEMO Fall 2012

Matt Hixson and Nitin Mayande Present at DEMO Fall 2012

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We aren’t in hiding anymore!  Matt Hixson (CEO and Co-Founder) and Nitin Mayande (Chief Scientist and Co-Founder) presented at DEMO to officially launch Tellagence’s first product for Twitter. What does this mean? We can now show you our product and we are beginning discussions with new clients.

The industry has been yearning for a solution that can truly predict the flow of online content. Why? Because businesses are tired of wasting dollars on buckshot marketing strategies. Tellagence lets businesses see – instantly – whom they should be focusing their social marketing efforts on. Have a look at our video and see for yourself how we do it:

How does Tellagence fill this gap? Our technology successfully unlocks the complexities of online relationships and tells brands and businesses who will be motivated to pass on their messages. It’s built on algorithms that monitor and understand the dynamics of relationships within networks.  It accounts for context, understands changes in behavior, and most distinctly, uses science built to understand online human communication unlike any other network analysis tool. We’ve launched with our first produce for Twitter, with more products for other social networks already in development.

 

Tellagence Launches! Product Information, News Coverage, and More

Tellagence Launches! Product Information, News Coverage, and More

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Here we are on day one of DEMO Fall 2012 getting ready to launch our first product.  We have been in Santa Clara for the past week preparing and for the next two days, we’ll share our product with the DEMO conference.  We could not be more excited.  We invite you to share in the fun and watch the DEMO Fall 2012 Livestream of presenters.

Matt and Nitin will be presenting at 9:05a on Wednesday, October 3!

Don’t be late -- this presentation is only 5 minutes.

We were able to go live with the announcement of our product and our launch at 9:01 EST last night.  At that time, our website went live and the Wall Street Journal published their take from a previous interview where we demonstrated our technology. You can read the article here: Startup Says it Can Predict Social Information Flow.  We’re grateful for the journalists and industry analysts who have sat down with us so far to learn more about what we’ve been building. While this is only the beginning for our company, we’re excited about what’s already happened and what’s to come.

Want to learn more about Tellagence? Easy. We’ve put together a video that overviews our first product, Tellagence for Twitter, which empowers companies to increase brand advocacy, earn greater response to campaigns, and more efficiently use their social marketing resources.  Have a look:

 

Jugnoo's Social Mix 2012 - Amazing Hosts

Jugnoo's Social Mix 2012 - Amazing Hosts

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As Matt mentioned in a previous post, he attended and presented at Social Mix in Toronto earlier this summer.  His experience was amazing and he was flattered to share a stage with presenters he respects highly. Jugnoo posted Matt's and the other amazing presenters' keynotes.  Read more to get the links!

If you were unable to fly up to Toronto for this event, we recommend checking out Matt' presentation and all the presenters experiences and videos over at Jugnoos blog. See below.

Geoff Livingston and Gini Dietrich @geoffliving @ginidietrich

Sergeant Tim Burrows @t_burrows

Danny Brown @dannyBrown

Gary Vaynerchuk @garyvee

Tellagence: The Next Step in Social Marketing Intelligence

Tellagence: The Next Step in Social Marketing Intelligence

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If you spend any time reading up on social marketing you may have recognized the broken record of conversation about how can we understand online behavior, what is true “influence”, and when will we be able to define “social ROI”.

The team at Tellagence recognizes the gap and has taken the time to create a video to share our perception of the topic. And maybe, sort of, kina hint to our product that will be launching early this fall.

Like I said above, this is a repetitive conversation so we are definitely not the first to recognize it. But we will be the first to truly solve it.

Check it out!

Our New Website

Our New Website

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We have created a new site! Finally!  As we get closer to our launch this fall you will continue to see new content about us and our first product. To keep up with us please connect via RSS, email, Facebook or Twitter. Look forward to chatting with you soon.

 

 

Why this blog? Why now?

Why this blog? Why now?

Over the past 18 months Nitin, John and I have come together around a similar interest.  We are all facinated with how social media is impacting us all, especially businesses.  We all approach this from different perspectives, and we all have our own takes on the impact but our collective views have made for some very interesting conversations.  We have taken note of the various conversations around things like influence, community and social analytics.  These are all things we want to explore and become part of the conversation.