Social analytics company Tellagence has debuted a new product called Tellagence Discover, a social research and analytics tool empowering digital marketers to segment an entire market on Twitter using a single word...
Yesterday I had the chance to visit some friends at VMware (they get community) which was a reminder of where my journey with social networks began. I first started using social networks for business in 2008.
2013 is off to a great start! Matt Hixson jumped on video while on spring break in the beautiful Leavenworth, WA to share an update. (He is bragging with the background in this video.) Matt shares Tellagence’s focus around community in 2013, how the industry is moving away from the initial promise and moving towards using social for mass marketing.
Shortly before midnight on Tuesday our team landed safely back at home in Portland, Oregon from SxSW. If you have never been, it is a very tiring but energizing event. The tiring part for me comes from long days with little sleep and constant interaction with people. The energizing part is the fact that I get to see people I may only interact with online the rest of the year.
It is that time of year again. SxSW Interactive is one of my favorite weeks of the year. This will be my fifth year at SxSW and I think I may have finally figured out how to manage the chaos and pace myself. But you never know since every year brings something different.
Marketers are always working on their next successful campaign and finding ways to increase their chances of reaching to their targeted market. Tellagance seeks to predict how information moves across social networks and see how people interact in context which will give marketers guidance to their next campaign. In order to predict a social phenomenon...
Hessie Jones is working with a startup company, Chocolocate, focused on bringing awareness to organic and fair trade chocolate. In the off-chance you are unfamiliar with fair trade efforts, much of the world’s chocolate production begins with farming and harvesting cocoa. 90% of the world’s supply is grown and harvested on family-owned farms. However, given the trading conditions, cocoa farmers aren’t paid enough to cover the cost of production, and therefore cannot sustain a living.
Internet users likely aren’t surprised when advertisers analyze their personal information to target ads on e-mail or social media accounts. But even seasoned netizens may be surprised to learn that a new crop of start-ups is harvesting publicly available information about them and selling to others.
Shortly after we started Tellagence I started doing video updates to let my family, friends and business partners know what was going on with the business. As we have grown and continue to get busy I have not done those as much as I would like. Last week I took a few minutes to record an updated. We were in between meetings down in Palo Alto so we stopped by the Stanford campus to enjoy the campus and a bit of sun.
I'm getting better about making my video updates more concise but for those of you that enjoy reading more here is what we have been up to over the past 60 days. If you have been following along with the blog you know that at the first of October we had the chance to launch Tellagence to the world at DEMO. The press we received from that event (Wall Street Journal, Venture Beat, TechCrunch, Bloomberg Businessweek) drove a ton of interest in Tellagence. We have been doing 2-5 demos a day for most of October and November.
These have been a great validator of the interest in the product and the importance of the problem we are solving. I would expect lots of tire kickers but we have had lots of great conversations with some of the top brands and agencies in the world.
We are also out raising another round of capital to fund our growth. With the demand we have after launch and a market that exploding we are putting the resources in place to create a company that can have a major impact on how people leverage social networks for their business objectives.
Things are moving quickly and we are having a great time. We are spending the last couple weeks of the year gearing up for an exciting 2013. We are hiring and we are bringing on new customers. If you have interest in either reach out to us. We would love to chat.
Earlier this month, our team attended Defrag 2012 Conference organized by Eric Norlin in Broomfield, Colorado. This was my second time at Defrag. This is fast becoming one of the very few conferences that I would like to attend every year, purely for the quality of people in attendance. I am pleasantly surprised by the brain power this conference attracts. I had a few enlightening and interesting conversations with folks I would not have met otherwise. I was one of the breakout session speakers. I pondered over the concept of time. The basic premise was that time has multiple constructs:
- A fundamental structure of universe, dimension in which sequence of events happen. (Newton)
- A mental / intellectual construct which enables humans to sequence events and compare them. (Leibniz, Kant)
- Time is neither a dimension nor a mental construct. We do not exist inside time, we are time. Relationship with the past is a present awareness of having been there or done that. Relationship to future is the anticipation of a possibility. Therefore, past and future exist in present. (Heidegger)
All the three above mentioned constructs are true. We as human beings somehow intuitively understand these concepts, wade through them and magically make sense out of them. These constructs have an impact on multiple aspects of our lives. We can even see their influence on religion (Nakamura, 1966; Needham, 1966) and culture (Hall, 1983).
One of the reasons we are able to make sense out of these constructs is because we understand how time relates to other 3 dimensions (X, Y and Z) and its implications in the physical world. But when we move onto virtual domain do the other 3 dimensions exist? If no, then how do we make sense of time on virtual social networks? There is a need for much more concentrated and broader effort to understand what time means in virtual domain. By implication, this also means that we need to reevaluate how we decipher social network analysis and sentiment analysis in the virtual domain.
Some of the other talks I enjoyed were by Jeff Ma and Rachel Happe. They spoke about “Goals, Metrics and Motivation 2.0: How Stats Can Make Us Better” and “The Social World: Working with Complex Adaptive Systems” respectively. This got me thinking about disruptive innovation (which social is). Businesses adopting social today want to be very disruptive in the market place but do they understand the disruption it can cause to their own business model? More about this on my next blog post.
It's around the corner and businesses do not realize what they need to do to mobilize for the impending impact of Big Data. The wealth of information that's out there is forcing companies to rethink strategies how to adapt processes to the dynamic nature of the pedabytes of incoming data, and how to extract...
It feels a little delayed to share this post now, three weeks after the DEMO Fall 2012 event. The event offered so much to Tellagence that we are only now able to get around to it. These are good problems. At the beginning of 2012 Nitin and I set a major milestone – launch Tellagence at DEMO Fall 2012 on October 2nd. After talking with our launch team we decided this event was the best time and place for us to introduce Tellagence to the world. Three weeks ago we did just that. We not only attended DEMO Fall 2012, we had the chance to lead off the social category with our demo presentation.
Ask my colleagues; I am a wreck before a presentation. Anxiety is off the charts. After two weeks of this scrutiny, those 6 minutes go by quickly. The time disappears. I walked off stage not fully remembering what I said but I knew we hit the points we wanted. The feedback we received from the sage panel was great.
The panel included Mike Cassidy (Director of Search Project Management, Google), Josh Elman (Principle at Greylock Partners), Tracey Isacke (Director Business Development and Investments at Telefonical Digital), Jason Mendelson (Managing Director at Foundry Group)
Our entire team worked like crazy to get to hit this milestone. They spent many long nights and weekends over 6 months and they delivered something great. We knew we had to pick the right team to launch Tellagence and the first product the way we had envisioned. We were successful.
DEMO was a wonderful experience. The show was extremely organized and the behind the scenes team was awesome. I have to admit that there is nothing more nerve racking than working on a company for two years and getting six minutes to present it to a room full of press, VCs and potential clients. To add to the pressure I knew that my family and tons of other people were watching the live stream. I would do it again in a heartbeat. It was worth the work and pressure.
Nathan Gold (The DEMO Coach) told me that the most important thing about your pitch is the video because it lasts for a long time after the event. You can check out our video in this post. I feel like we did our journey at Tellagence proud and we can now start bringing it to more of the world.
Following our DEMO Fall 2012 presentation this morning, VentureBeat posted an article about Tellagence: Forget influencers: Tellagence can find people who really care about your tweets Reporter Jennifer Van Grove offered, “The startup argues that current methods for identifying influencers and understanding online behavior are backward, making false assumptions on past actions as opposed to future change.” She goes on to say, “Tellagence’s technology strives to predict the behavior of relationships on Twitter so that companies can communicate the right message to the right people…”
VentureBeat went on to cover the sage panel. In the discussion recapping the companies that had previously presented, Jason Mendelson, managing director of the Foundry Group shared his thoughts that Tellagence could be a “Klout killer” due to how transparent our technology is.
We’re always grateful when the press finds us worthy of a mention and helps share the news about what we’re building, so thanks to VentureBeat, The Wall Street Journal, and everyone else who’s come by to speak with us here at DEMO!