Nitin Mayande, Co-Founder and Chief Scientist at Tellagence, has written an article about the importance and impact of social network in B2B scenarios and their practical implications. In this article he shares how a business can create value through a healthy ecosystem to face fierce competition (Iansiti & Levien, 2004). These ecosystems in whole can create a larger impact than any individual company. This means that the survival of each participant is reliant on the condition of the ecosystem and it’s parts (Adner, 2006).
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In this blog post series, I will bring forth some theories in social sciences and identify the gaps that have an effect on indentifying influence in social networks. Today, social networks are no longer just about building relationships, and pursuing common interests or a common cause. They have enabled organizations to leverage the network value of business ecosystems (Afsarmanesh & Camarinha-Matos, 2005) in activities such as marketing, customer service and product innovation (Bressler & Grantham, 2000). Therefore, it’s important to understand influence and influencers in these networks.
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