Monday morning brought me to the downtown Portland Apple store (a great urban design itself) to get a couple of things repaired on my trusty MacBook Air. As I was sitting down with the Apple technician, he asked me if I liked Country music and pointed over to a guy across the store. The gentleman was none other then country music legend, Garth Brooks who is in Portland for five shows as part of his world tour. He and several members of his band & crew were (presumably) stocking up on various Apple products (hello no sales tax in Oregon).

Influence & BehaviorJeff KatzApril 14, 2015

How Twitter Engagement Matters for Celebrities on Dancing with the Stars

One of the shows that is a big hit in my house and across the US is Dancing with the Stars. Last season Tellagence took a particular interest in celebrities who were dancing in the show and the impact their social communities (NOT followers) had on their time on the show. If a celebrity just can't dance there isn't a ton you can do but there are always those celebrities that last WAY longer than they should because of their fan bases.

Influence & BehaviorMatt HixsonApril 2, 2015

Everybody's Talkin': What Music Influencer Communities Really Look Like

By now it’s old news that Beyoncé released a surprise album via social media in December 2013—that album sold 1 million digital copies in six days from the strength of her followers alone. While it may be obvious that every musician needs a social media presence to promote album releases and tours, most of us aren’t (yet) Beyoncé. So what’s the best approach for the rest of us?

Influence & BehaviorXan PedisichMarch 24, 2015

Time to Move Beyond Potential Impressions

I recently had a friend who asked me to speak at a class she is teaching on social analytics. She is super bright and has been in the field for a long time so I was contemplating on my drive into work what I might say to this class. Many of the things we talk about here at Tellagence are not the standard counting and sorting version of analytics. As I was thinking about what I hear out in the market and from our clients, I started thinking about what they focus on.

Influence & Behavior, measureMatt HixsonFebruary 24, 2015

How Do You Get Consumers' Attention?

This was the scene at my kids' swim class the other night. Swim class lasts 30 minutes and yet in this photo ever parent is doing the same thing, staring at the phones. So if a your adorable kid who is learning to swim and is yearning for your attention for a mere 30 minutes can't get it, how can you as a brand?

Influence & BehaviorMatt HixsonFebruary 17, 2015

Measuring in a Dynamic (social) World

Influence & Behavior, measureJeff KatzJune 17, 2014

Hashtags - Build them and they will come?

If the stars align, Sunday is one of those days that I can hang out in my office at home to get some work done and watch some football while the kids take a nap. If you watch any amount of TV there is no doubt that you have noticed every show now has at least one hashtag, if not multiple hashtags, associated with it.

Influence & Behavior, Social MarketingMatt HixsonNovember 19, 2013

Context is the Foundation of Relationships and Relationships are the Key to Influence

The act of following someone is not a relationship. It is a static connection that allows the person who connected to you to get your content in their stream. Relationships form because people interact with one another within a given context, or topic of interest. I hear you say something and I consume it or that we have a conversation.

Influence & BehaviorMatt HixsonNovember 8, 2013

Influence Marketing by Danny Brown and Sam Fiorella

Danny Brown and Sam Fiorella Released their book in May of this year. The Tellagence team shares a lot of beliefs about social marketing with these guys. Especially when it comes to Influence Marketing. Of course we were excited to have a little home in the book. We will also be sharing our review of the book in the future.

Influence & Behavior, Press, TellagenceSarah BuchananSeptember 3, 2013

When You Assume Who Your Audience is on Twitter You Make an Ass Out of U (Not Me)

One of the first steps in using Twitter for your business is finding the audience you want to engage. This is the group of people you believe are the target for your messages and calls to action. This is important because before you can start any sort of influencer marketing program, community building/management effort or even social advertising you have to narrow your pool of targets from the 500 million accounts on Twitter to the ones that matter.

Influence & Behavior, Social MarketingMatt HixsonAugust 28, 2013

Influencer Marketing: Stop Looking for the Pied Piper

A few weeks ago I had the opportunity to write a post over on Spin Sucks. I have been a fan of Gini Dietrich and her team so I was honored to be asked. The following post originally appeared on Spin Sucks and had a great response so we are happy to be able to share it here.

Influence & Behavior, Social MarketingMatt HixsonJuly 12, 2013

Fear and Avoidance - Why it is so Difficult to Blog

Last week I read Jeff Bullas’Top 20 threats to social marketing. It is always nice to see these lists come from some research and time well spent. In so many instances I have worked with clients that have named these exact pain points. I read through this list, I realized a couple things.

Influence & Behavior, Social MarketingSarah BuchananApril 24, 2013

Tellagence Update - So Far in 2013

2013 is off to a great start! Matt Hixson jumped on video while on spring break in the beautiful Leavenworth, WA to share an update. (He is bragging with the background in this video.) Matt shares Tellagence’s focus around community in 2013, how the industry is moving away from the initial promise and moving towards using social for mass marketing.

Influence & Behavior, Social Marketing, Startup, TellagenceSarah BuchananApril 9, 2013

A Look at the TechStars Community on Twitter

Here at Tellagence we analyze a number of communities. Some are for our clients. Some are for friends or advisors. Some are just because we are curious. For a while now we have watched part of the start-up community on Twitter. Specifically we have been watching the TechStars community.

Influence & BehaviorMatt HixsonMarch 26, 2013

Another SxSW is in the Books

Shortly before midnight on Tuesday our team landed safely back at home in Portland, Oregon from SxSW. If you have never been, it is a very tiring but energizing event. The tiring part for me comes from long days with little sleep and constant interaction with people. The energizing part is the fact that I get to see people I may only interact with online the rest of the year.

Influence & BehaviorMatt HixsonMarch 19, 2013