Using Mass Personalization Not Mass Marketing to Stand Out

Earlier this month I spent time in Boulder, Colorado for the 3rd Annual Big Boulder Conference. It is a two-day event that is filled with some of the top minds looking at how to leverage social data for numerous problems from commercial to academic. But to my surprise the hit of the conference wasn't the content it was something else. The company formerly known as GNIP, now Twitter, puts on the event. They have always done a great job at all parts of the event. A big shout out to Bre Zigich and team for all of the work that goes into making this great.

Social MarketingMatt HixsonJune 19, 2014

Social SEO - The Power of Understanding Consumers' Conversational Language

Social MarketingMatt HixsonMay 13, 2014

Hashtags - Build them and they will come?

If the stars align, Sunday is one of those days that I can hang out in my office at home to get some work done and watch some football while the kids take a nap. If you watch any amount of TV there is no doubt that you have noticed every show now has at least one hashtag, if not multiple hashtags, associated with it.

Influence & Behavior, Social MarketingMatt HixsonNovember 19, 2013

Social Media: Does one glove fit all?

The purpose of asking this question is to implore marketers to stop for a minute and think about some very preliminary questions. Why are organizations they represent on social media? And an equally important question is why the audience, they would like to target, are present on social media?

Social MarketingNitin MayandeNovember 12, 2013

When You Assume Who Your Audience is on Twitter You Make an Ass Out of U (Not Me)

One of the first steps in using Twitter for your business is finding the audience you want to engage. This is the group of people you believe are the target for your messages and calls to action. This is important because before you can start any sort of influencer marketing program, community building/management effort or even social advertising you have to narrow your pool of targets from the 500 million accounts on Twitter to the ones that matter.

Influence & Behavior, Social MarketingMatt HixsonAugust 28, 2013

Get Your Hands on Tellagence Discover!

We are excited to offer you a more hands-on experience with Tellagence Discover. Tellagence Discover is a powerful market research tool that can determine consumer preference without traditional segmentation using unbiased market feedback to drive strategy, product development and marketing

Social Marketing, TellagenceSarah BuchananAugust 14, 2013

Integrating Social and Enterprise Data for Competitive Advantage by Susan Etlinger

Today, Susan Etlinger from Altimeter Group released a report on Social Data Intelligence that recognizes the need for social analytics integration throughout the enterprise and then recommends an approach for brands to attain this goal.

Social Marketing, TellagenceSarah BuchananJuly 25, 2013

Influencer Marketing: Stop Looking for the Pied Piper

A few weeks ago I had the opportunity to write a post over on Spin Sucks. I have been a fan of Gini Dietrich and her team so I was honored to be asked. The following post originally appeared on Spin Sucks and had a great response so we are happy to be able to share it here.

Influence & Behavior, Social MarketingMatt HixsonJuly 12, 2013

Where has the Idea of Community Gone?

Yesterday I had the chance to visit some friends at VMware (they get community) which was a reminder of where my journey with social networks began. I first started using social networks for business in 2008.

Social MarketingMatt HixsonMay 2, 2013

Fear and Avoidance - Why it is so Difficult to Blog

Last week I read Jeff Bullas’Top 20 threats to social marketing. It is always nice to see these lists come from some research and time well spent. In so many instances I have worked with clients that have named these exact pain points. I read through this list, I realized a couple things.

Influence & Behavior, Social MarketingSarah BuchananApril 24, 2013

Tellagence Update - So Far in 2013

2013 is off to a great start! Matt Hixson jumped on video while on spring break in the beautiful Leavenworth, WA to share an update. (He is bragging with the background in this video.) Matt shares Tellagence’s focus around community in 2013, how the industry is moving away from the initial promise and moving towards using social for mass marketing.

Influence & Behavior, Social Marketing, Startup, TellagenceSarah BuchananApril 9, 2013

Time For Another SxSW - Will You Be There?

It is that time of year again. SxSW Interactive is one of my favorite weeks of the year. This will be my fifth year at SxSW and I think I may have finally figured out how to manage the chaos and pace myself. But you never know since every year brings something different.

Social MarketingMatt HixsonMarch 7, 2013

Jugnoo's Social Mix 2012 - Amazing Hosts

Social Marketing, TellagenceSarah BuchananSeptember 14, 2012

The Current State of Social Analytics by The Colbert Report

Social MarketingMatt HixsonSeptember 7, 2012Colbert Report, DNC, Social Analytics, Twitter

Tellagence: The Next Step in Social Marketing Intelligence

Influence & Behavior, Social Marketing, TellagenceSarah BuchananSeptember 5, 2012

The Social Media ROI Cookbook

Social MarketingMatt HixsonAugust 20, 2012

On Dell EIR Blog-"Moneyball for Social Analytics"

Social MarketingMatt HixsonMay 15, 2012

Highlight-The Hot App Going Into SXSW

Social MarketingMatt HixsonMarch 6, 2012

You Can Sue For Followers But You're Missing The Point

Social MarketingMatt HixsonJanuary 11, 2012

Dunbar's Number-Works For Individuals, Not For Brands!

Happy holidays everyone. After watching a recent video from Gary Vaynerchuk (@Garyvee) on Dunbar's Number and how brands need to break through the noise, I wanted to post this video message to Gary. I always appreciate Gary's sense for where things are going. I believe that we complement his thoughts with some new and innovative science that we are getting close to releasing to the world. Gary - we should chat.

Social MarketingMatt HixsonDecember 24, 2011